Mazda CX-30: Broadening Horizons
The first-ever Mazda CX-30, unveiled at March’s Geneva Motor Show, is a stunning small SUV that is ideal for ever-evolving lifestyles.
With the first-ever CX-30 small SUV, Mazda has created a model that delivers style and an enjoyable driving experience in a spacious package that ensures all passengers can appreciate its superb comfort and refinement. CX-30 Program Manager Naohito Saga explains: “Our vision with this car is to broaden life’s possibilities for customers and enrich how they see the world. People with a variety of needs, or those with changing lifestyles can feel confident in choosing the CX-30.” So what can customers expect? Mazda has concentrated its efforts in the following key areas with the CX-30. Firstly, the car was created to be just the right size for any driver, and to offer excellent performance, so owners can take it wherever they want it to go without hesitation. The design is intended to embody the joy of owning something special, with a spacious cabin for owners to share good times with family and friends.
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The cabin is designed with a focus on all the occupants. For the driver, a high seating position gives great visibility, while a pared-back dashboard design removes visual clutter. The risk of distraction is reduced by positioning the instruments in a way that makes them intuitive to use, and angling the 8.8-inch information display towards the driver. The cabin space has been used wisely to ensure more relaxing space for the other occupants. “We extended the space from side to side,” says Saga. “Plus we created space between the front seats and the rear. The feeling of being wrapped by the interior and the feeling of distance between the seats – this car nails these things.” The relaxed ambience is enhanced by minimal noise intrusion, while high-quality materials and a coordinated design approach reinforce the premium feel.
The Mazda CX-30 follows the latest Kodo – Soul of Motion design language, incorporating the Japanese principles of Sori (curves with poise) and Utsuroi (the interplay of light and shadow), which produces constantly evolving reflections from the body when on the move. The result is a car that, unusually for a small SUV, manages to look both elegant and bold. This has been achieved by dividing the upper body and lower body. Chief Designer Ryo Yanagisawa explains: “We didn’t want it to look stocky. So we used black plastic cladding in a relatively broad section and ensured the parts of the body where the colour isn’t blacked out looked slender. This makes the body look as if it is floating in mid-air. That’s how we achieved beautiful proportions. But it also has a powerful stance that conveys a sense of luxury and high performance. That’s what I most like about it. And the rear – on the road you spend a lot of time staring at the car in front of you, and the CX-30 is impressive from behind.”